Brand

Visual identity guidelines

Our visual identity is the graphic expression of who we are as a University and what we represent.

Why it’s important to use the visual identity correctly 

Creating visual consistency across all communications helps present a clear and authoritative image of the University. Together, we can convey and promote its academic excellence and cultural significance.

How to use this site

This site is a practical resource to help you apply the Oxford brand consistently and effectively. Use it as a reference point when planning, creating or reviewing communications, dipping into the sections most relevant to your work. The guidance is designed to support communications that are recognisably Oxford, offering principles, examples and tools that help you communicate clearly while respecting the distinctive character of the Oxford brand.

If you have questions about applying the brand, or require access to University logos, please contact the Brand and Design team at [email protected].

Who the guidelines are for

University departments, divisions and constituent colleges may download and use the approved logo variants in accordance with these guidelines. Any external use of the University logo must comply with the guidance on protecting the University logo and requires permission from the appropriate department.

Writing style guidelines

For guidance on writing and formatting documents see the University’s style guide.