Logo lock ups and sub brands
Logo lock ups and sub-brands are used to show clear relationships between the University and its departments, faculties, projects and partners.
Using approved structures ensures these relationships are communicated consistently, while maintaining the integrity and authority of the Oxford brand. This section sets out how logos should be combined and presented across different contexts.
Logo lock ups
When using a partner brand with the University of Oxford logo the exclusion zone between the logos can be reduced to up to 0.1x. This is the only exception to the 0.3x exclusion rule and the rule only applies for University partner brands.
You must leave some empty space between the logo and other design elements to make sure the logo stands out clearly.
The exclusion zone should be a minimum of 30% of the height of the logo for both the square and the rectangle logo.
Link to logo
Sub-identities
If you need to create a sub-identity for your part of the University, you could use the University standard system, which can be found on the intranet:
Multiple logos
Using multiple identifiers with the Oxford logo
There will be times when you’re working with other parts of the University to create materials and you need a way to badge all the parts without repeating the Oxford logo. In these instances you should aim to recreate the following layout as closely as possible.
Ideally, you should position the logo top left. If you are using professional design software you can download the separator graphic using the links below.
Download the separator graphic or email [email protected]